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Privacy Policy

Updated: 21 January 2026

I take your privacy seriously. This Privacy Policy explains how and why personal data is collected and used when you visit this website or sign up to be part of my book launch team.

1. Who I Am

For the purposes of the General Data Protection Regulation (GDPR), I am the data controller responsible for your personal data.

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Contact details: hello@swsophielu.com

2. What Personal Data I Collect

I only collect personal data that you choose to provide.

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This may include:

  • Your email address

  • Your name (if you choose to share it)

 

I do not knowingly collect sensitive personal data.

3. Legal Basis for Processing

I process your personal data based on your consent, which you provide when you voluntarily sign up to receive emails or updates.

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You can withdraw your consent at any time.

4. How I Use Your Data

Your personal data is used only to:

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  • Communicate with you about my book launch

  • Share updates or opportunities related to the launch team

 

I do not use your data for automated decision-making or profiling.

5. Data Storage and Security

I take reasonable technical and organisational measures to protect your personal data from loss, misuse, unauthorised access, or disclosure.

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However, no method of transmission over the internet is completely secure.

6. Sharing Your Data

I do not sell, rent, or trade your personal data.

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Your data is not shared with third parties.


In the future, I may use trusted service providers (such as email or website tools) solely to help operate this website or communicate with you. Any such providers will be required to comply with GDPR or equivalent data protection laws.

7. International Data Transfers

If personal data is transferred outside the European Economic Area (EEA), appropriate safeguards will be in place in accordance with GDPR requirements.

8. Data Retention

I keep your personal data only for as long as you remain subscribed or for as long as necessary for the purposes outlined in this policy.
 

You may request deletion of your data at any time.

9. Your Rights Under GDPR

If you are located in the EU or EEA, you have the right to:
 

  • Access your personal data

  • Request correction or deletion

  • Restrict or object to processing

  • Withdraw consent at any time

  • Request a copy of your data


You also have the right to lodge a complaint with your local data protection authority.

10. Cookies and Tracking

This website does not currently use cookies or tracking technologies.

 

If this changes, this policy will be updated.

​11. Changes to This Privacy Policy

This Privacy Policy may be updated from time to time. The latest version will always be available on this page.

12. Contact

If you have any questions about this Privacy Policy or how your data is handled, you can contact hello@swsophielu.com

@ SW Sophie Lu. All rights reserved
Text and illustrations may not be reproduced without permission.
hello@swsophielu.com
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